Client The Sankara Suite
Year 2018
Role Corporate Identity

01. Concept

Sankara is a Sanskrit word derived from the element of “sham” means auspicious or lucky, and “kara” means maker. Some interpret is as ‘Sang Kala’ which means the signal of life. Sankara is symbolized by a conch which heaves tranquilizing sounds when blown. In Balinese tradition the conch is used in purification ritual for its power to neutralize any negative energy and creates peaceful ambiance. In the epic story of Mahabharatai t is said that Lord Krisna used the conch to mark the beginning and the end of the war.